MAD Toys is a fictional company that was created for a Graphic Design Studio II class in which we were required to make six deliverables. The name is based off a military strategy called M.A.D. which stands for “Mutually Assured Destruction”. Essentially the fact that developed countries have nuclear weapons keeps us from nuking anyone else. So this company stirs a strange balance between something disturbing and something fun. The shipping container is my personal favorite. You anxiously wait for your toy to come in the mail and cheer at the site of your own personal cardboard nuke that is carrying your package!